11/23/2023 0 Comments Define eloquent dinnerTypically, access is provided across an institutional network to a range of IP addresses. If you are a member of an institution with an active account, you may be able to access content in one of the following ways: As the sun set behind the Rolls-Royce and the evening became cool as it often does in this part of the country, women were given bright orange silk shawls-with the Rolls-Royce logo.Īt the end of the night the two car collectors at my table, obviously moved by the experienced, declared that they were going to buy another Rolls Royce.Get help with access Institutional accessĪccess to content on Oxford Academic is often provided through institutional subscriptions and purchases. Few details were left unattended from the greeting at the entrance of the villa to the gifts at the end of the night. Magic is certainly a way to describe the evening. It’s the price of what de Pins describes as creating “magic,” for friends of the brand. It was rumored that the cost of hosting this event was about $1,700 per person. To pull this off Keller brought in 19 employees from his restaurants around the country, describing it as a major undertaking that included hotel accommodations during one of the busiest times of the year in Monterey and daily transportation to and from the villa. The meal from appetizers to desert was not only favorable but artfully prepared and flawlessly served. It was a chocolate tart with a selection of condiments. A final desert was titled “Bespoke,” of course named after what many define as the most ultimate luxury experience. A braised short rib was titled, “Best Made Better,” after the Rolls-Royce slogan. The staff cut the vegetables for a hearts of palm salad in a way that resembles the watchmaking technique of beveling. “I think we were at least able to bring some recognition to some of the key words and key phrases that are so ingrained in the philosophy and culture of these companies.”Īmong the courses was a caviar dish titled “Silver and Platinum,” relating to the metals for Rolls Royce cars (silver) and for luxury watches (platinum). “We tried to bring inspiration from both of these companies and bring them to life on a plate,” he said. In a kitchen open for guests to enter while the staff worked, Keller designed a dinner themed with the two luxury brands in mind. There was a bit of culture shock for the Rolls Royce customers who I shared a table with when they learned that a few of the watches on display were nearly double the cost of a Rolls Royce. The brand also brought a watchmaker who gave demonstrations for the guests. De Pins stresses that they are not for sale. In addition to the strategically placed Rolls-Royce outside, inside the villa Vacheron had its collection of timepieces available for viewing. “An event such as this, with its stunning setting and Chef Keller’s unparalleled cuisine, is the epitome of the luxury lifestyle that both Rolls-Royce and Vacheron Constantin represent and offer to their clientele.”īut there is product placement. Rolls-Royce and Vacheron Constantin share a discerning clientele who seek superior craftsmanship and innovative design, as well as unique and memorable experiences.” Archibald said. “Luxury should not be defined by a single item, but viewed as a lifestyle. This is a sentiment echoed by David Archibald, president of Rolls-Royce Motor Cars North America. The nice experience we want to live together.” Not just the single fact of purchasing a watch but what comes beyond the purchase of a watch. This kind of takeaway is at the end of the day what our customers are looking for and expecting. “What best can we get for our friends then having this world-class dinner by Chef Thomas Keller, surrounded by extraordinary cars and extraordinary watches in this beautiful scenery? I think this is going to be magic. “What we organize today is a dinner among friends and what we want to bring is an exceptional moment and an exceptional experience,” he said prior to the event. There is no agreement between both companies.”ĭe Pins defines this type of event as providing an experience for who he describes as “friends” of the two brands. “As far as I know this is the only one (company that Vercheron has partnered with). And there is a mutual appreciation from their customers for both nice cars and nice watches,” said Hugues de Pins, Vacheron Constantin, CEO of North America. “There is a natural attraction between both maisons. But this is the first time the two brands have teamed up to put together an event such as this. They have worked together a few times in the past at these kind of events-including annual private events in Europe and when Vacheron Constantin opened its Madison Avenue boutique in late 2011 Rolls-Royce provided cars-Keller also cooked the food. This partnership between Rolls-Royce and Vacheron Constantin is more informal and temporary, which is how they both want it.
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